101inks has been around since 2001.  We found they had high quality ink that lasts as long as the OEM cartridges.  Their home page displays "deals of the day" which just happened to have our cartridge on it which made for a lower price.  They have high quality ink backed by a 100% satisfaction guarantee or your money back within the first 180 days.  Shipping turn times are on average 3-5 days.